About Us

Finding Inspiration in Every Turn

Founded in 2016, Under the Sea began with a simple dream: to build a company that people can be a one-stop for a trusted, family atmosphere for the aquarium enthusiast. Our founder, Matt, envisioned more than just a business — he wanted to create a place where honesty, reliability, and passion for excellence would define everything we do.

Over the years, that dream has grown into a company known for delivering quality and staying true to our word, with over 600+ maintenance accounts and a retail shop. Whether you’re a long-time customer or just discovering us, we’re here to make your experience smooth, transparent, and memorable — just the way Matt imagined it.

Trust, integrity, and commitment to our customers are at the heart of Under the Sea. We’re proud of where we’ve come from and excited about where we’re going.

Our Story

Under the Sea was founded in 2016 by Matt Bratton, born out of a passion for delivering exceptional service in the aquarium industry. What began as a dream to bring quality and integrity back to the aquarium hobby has since grown into a thriving business with a large showroom and a fleet of 8 full-time service vans.

Today, we proudly serve over 600+ maintenance customers from Hickory to Charlotte — and everywhere in between — helping hobbyists and businesses alike create and maintain stunning aquatic friends. Whether you're new to the hobby or a seasoned aquarist, we're here to provide expert support, top-tier products, and unmatched service.